Our Core Ethics are Care For People, Care For Earth and Fair Share
Environmental Responsibility:
Minimize Environmental Footprint – Prioritize practices that reduce waste, conserve water and energy, and minimize pollution throughout the production process.
Sustainable Practices – Embrace techniques like using renewable energy sources, responsibly sourcing materials, and minimizing location damage.
Local Solutions – Seek out and utilize sustainable solutions that are appropriate for the specific African context, considering factors like resource availability and local infrastructure.
Community Engagement:
Respect for Local Communities – Prioritize ethical interactions with local communities where filming takes place. This includes seeking consent, ensuring fair compensation, and minimizing disruption.
Cultural Sensitivity – Be respectful of local customs and traditions when filming on location.
Community Benefits – Strive to create positive impacts for local communities through job creation, skills development, or infrastructure improvements.
Resource Management:
Responsible Waste Management – Implement effective waste management practices, prioritizing recycling, composting, and proper disposal.
Water Conservation – Actively minimize water usage throughout production and explore alternative water sources where possible.
Sustainable Procurement – Source materials, equipment, and services from local providers whenever feasible to minimize transport emissions and support the local economy.
Circular Economy:
Repurpose and Reuse – Seek ways to reuse and repurpose existing materials and equipment during production to minimize waste.
Life-Cycle Thinking – Consider the entire life cycle of materials used in the production, ensuring responsible disposal or future use.
Partnerships – Collaborate with local organizations or businesses that specialize in sustainable practices to create a more circular production cycle.
Education and Awareness:
Promote Sustainability – Use the production process as an opportunity to raise awareness about environmental issues and promote sustainable practices within the film industry.
Knowledge Sharing – Share knowledge and best practices for green filming with other filmmakers in Africa, fostering a more sustainable industry as a whole.
Capacity Building – Provide training and workshops for local crew members on sustainable filming practices, empowering them to contribute to a greener future.
